In today’s technology, building a platform or do-it-yourself marketing is getting easier. Social media has opened doors to the outside world and introduced us to brand new people, places, and even allowed us to interact with some of our favorite celebrities.
For people with stardom embedded in their name it makes it a little more difficult for the ‘average Joe’ to collect ‘friends’ and ‘followers’.
To begin building my platform I was encouraged and urged by fellow authors to interact on social media sites—which meant opening my own accounts! I mean, who has time to sit at the computer all day anyway?
So with my chin up I dared to enter that scary, cyber world and put my name out there for all to see.
Facebook—all right. I can handle that one. I got to connect with many friends who I hadn’t seen in years and I get to talk on a regular basis with those who had moved away. No problem getting friends.
Blogger—this was my last step of faith. My life is boring, what is there to blog about? I had to dig into my inner soul to find my happy place.
I no longer stress over blog articles. My writing is more important, so I blog during my free time or I set aside one day a week to create posts that have been lurking in the back of my mind.
Twitter—ah, here we go. I was lost when I opened my Twitter account. I had no idea what to do with it, how to use it, or how to implement it into my writing.
This took much time browsing, finding people to follow, and reading what they were tweeting about. Even after I figured out the ins and outs of tweeting I still couldn’t find twitter buttons on some of my favorite articles to tweet. Then came along this app called Buffer.
I downloaded the Buffer app and now I can tweet any article or any website easily with one click of the buffer button. (And it also cuts down on character usage for those who push the character limit—like me)
Even after all that, how do you acquire followers?
Obviously this is a popularity contest. If you don’t get easily upset by not being the most popular, you’ll be fine. But for unpublished writers and authors, what is the best way to build a Twitter following?
I’m still building, but learning as I go…
Here are some helpful tips that I have found to work.
1. If you follow someone, most likely they will follow back.
2. Don’t just tweet about what you are doing or where you’re going every hour of the day. Find your calling card (as I call it)—what are your interests? Find interesting articles, pictures, quotes, jokes, etc…
3. Too many tweets will turn off a follower.
4. Simply ask for a follow.
5. Hashtag usage—What is a hashtag? #Hashtags are those #pesky words mashed together with a #pound #symbol in front of them. Hashtags are conversations that have something to do with that word and the more you use them the more conversations you have entered. #nuffsaid
Click on the hashtag to view the conversations. This is one way to find other Twitter users and gain followers, sometimes finding the best of conversations to enter and build friendships.
6. Which hashtags should writers use? Here’s a list of hashtags that may best benefit writers and authors:
You can find me on Twitter @Rachel_DMuller. Give me a follow and I’ll likely thank you with a follow!
Have anything to add? Feel free to leave it in the comments section. I’d love to hear from you!